Over the past year, a few of us on the TALO email group have been thinking about how Blogging might help governments – and specifically educational institutions – to connect more directly with the public… “talking with your customer”.
Back in June last year, we considered Corporate Blogging at TAFE, then later in the year looked at Blogging in the Public Sector (with a followup on Government Blogging). All this was based on the way some American companies are successfully using Blogs to interact and learn from their clients/customers.
Today the Australian IT section has a feature on Blogging the Brand, outlining how Telstra has been using their blog site NowWeAreTalking to reach customers…
“The way of the future? Absolutely. It’s another bona fide communication mechanism and you can actually track its results and effectiveness and it can deliver tangible benefits,” Crisp says.
The article balances this with all the hype currently around blogs, but overall, a worthwhile read for anyone considering using corporate blogs for education!
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